What information do we collect?
We collect information from you when you fill out a form.
When contacting us, ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or phone number.
The site is protected via https (SSL), and any data we collect is stored on encrypted devices. We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including the purposes of satisfying any legal, accounting, or reporting requirements.
We will hold personal data for the period we are required to retain this information by applicable UK tax law (currently 6 years). In some circumstances we may anonymise your personal information so that it can no longer be associated with you, in which case we may use such information without further notice to you.
We collect information to analyse the performance of our websites and how different parts of our website are used. We use Google Analytics to do this. Google analytics stores information about how users get to our sites and from which device types, how content is being used whilst on the site and how long users spend on our site.
Google Analytics also provides information on interests and demographics of our visitors. The information is collected using a tag placed on our websites and does not relate to any personally identifiable information being collected.
Alpha 1 will retain the information collected in Google Analytics indefinitely in order to allow us to analyse trends in our website usage over time.
What do we use your information for?
We will hold and process any personal information which you provide to us on the site in order to facilitate and enhance the services which we provide including sharing the information with a Credit Reference Agency.
Further, any of the information we collect from you may be used in one of the following ways:
- To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
- To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
- To send periodic emails
The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions.
Yes (Cookies are small files that a site or its service provider transfers to your computers hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognize your browser and capture and remember certain information
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders by contacting customer service.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Under the GDPR you have a number of important rights free of charge. Under certain circumstances, you have the right to:
Request the transfer of your personal information to another party.
For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation which is accessible via https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/.