Brand image is a key element when it comes to retail. When a person walks into a store, they should immediately be able to identify the overall theme. The customer’s perception of the store should be consistent from all angels: store layout, the checkout process, the online store, and even the staff. Whether you run a chain of retail locations or a small family-owned store, a branding strategy is necessary to set your store(s) a part from the rest. Customers identify better and are more willing to shop at a store with a strong image.
When creating a branding strategy, storeowners should ask themselves the following questions:
1. How do you want customers to view the store?
2. Who are the target customers? What are their likes and dislikes?
3. Is the message consistent across all platforms (in-store vs. online)?
4. Is the physical layout of the store designed with the customer in mind?
Here at Alpha1 Security, we understand the importance of maintaining a brand image and are committed to providing guards to match the image of the store. For more information, please contact us today.